Sustainable Sunglasses

Sustainable Polarized Sunglasses

SUSTAINABLE BY CHOICE, NOT BY TREND

At Hook Optics, sustainability isn’t a slogan—it’s a standard. As a family of opticians with over 40 years in the eyecare industry, we’ve witnessed the waste this industry generates. That’s why we’ve made intentional, high-impact choices to reduce our environmental footprint—without ever compromising performance.

Low-Waste, High-Performance Manufacturing

🇮🇹 Made in Italy Collection
Our Italian-made frames are crafted using mold injection technology. Excess material is recycled back into the system—reducing waste while maintaining the durability and clarity Hook Optics is known for.

🇺🇸 Made in USA Collection
Made with zero-waste processes and assembled in Ocean City, Maryland, these frames use Aerospace Nylon—an ultra-lightweight, impact-resistant material. Precision-built, sustainably made, and proudly American. Local production means lower emissions and tighter quality control.

No Pretty Boxes. Just Smart Packaging.

We skip the retail fluff. Your sunglasses are packaged directly into the protective case they come with—no glossy boxes, no landfill fillers. It’s cleaner, smarter, and better for the planet.

Reuse > Waste

We reuse shipping boxes from our stores whenever possible. It’s not glamorous—but it’s the right thing to do. Less waste, same care, and a smaller footprint.

We Live and Breathe the Water

We’re anglers, ocean lovers, and coastal protectors. Our passion for the water guides everything we do—from product design to packaging. We don’t follow trends—we defend what matters.

Plastic by the Numbers
• 14 million tons of plastic enter the ocean each year
• Microplastics are found in every marine ecosystem
• The average person now ingests a credit card’s worth of plastic weekly

That’s not just alarming—it’s personal.

A Brand That Sees the Bigger Picture

When you choose Hook Optics, you’re not just investing in world-class polarized sunglasses.

You’re standing with a brand that’s fighting for clarity—above and below the surface.

Thanks to You —Hook Optics Gives Back.

Hook Optics is able to give back in incredible ways. Each year, we proudly donate over 1,000 pairs of sunglasses to our nation’s War Heroes, the Ocean City Beach Patrol, and others who go above and beyond to make a difference in their communities. Your support is what makes this possible.

Through unwavering dedication, innovation, and a strong connection to our community, Hook Optics has become a beacon of quality in the eyewear industry. Today, we are honored to serve customers world-wide, with the help of the passionate fishing community that has experienced the unmatched clarity of our lenses.

We are truly grateful for your support—together, we’re making a difference, one pair of sunglasses at a time.

The Heart of Hook

Fishing Sunglasses made by Opticians that Fish—where family is the foundation of everything we do, blending expertise, passion, and a love for the water to create sunglasses that inspire adventure.

Chris, an Optician and avid angler, combines optical precision with firsthand knowledge of life on the water. Captain Anthony brings the spirit of the sea, ensuring our designs exceed the needs of Captains and anglers all over the world. Bob an Optician with over 45 years of expertise drives quality and customer service, while Niki connects it all, fostering relationships and sharing our vision with the world.

Together, we are Hook Optics—a family inspired to embrace adventure, strive for the best, support our community and inspire others through every pair of sunglasses we create. Thanks for Supporting Our Vision, Our Passion, Our Life.