Men on a boat after a day of fishing
Hook Optics Family at the White Marlin Open




Filling a Gap in the Market

When a once-reliable brand changed ownership and its quality faltered, the Pino family saw a gap in the market. With over 22 years of trust built within their eye care practices, they knew their loyal customers deserved better. Thus, Hook Optics Premium Polarized Sunglasses was born.

Crafting the Ultimate Fishing Sunglasses

The Pino family, passionate anglers and seasoned professionals, embarked on a mission to create the ultimate fishing sunglasses. Bob Pino, an optician with over four decades of experience, knew firsthand the necessity for sunglasses that could endure nature’s harsh elements. Niki Pino, an experienced designer and business manager, sought out the finest factories and partnered with Zeiss, a leader in lens manufacturing.

Their sons, Anthony and Chris, brought invaluable expertise. Anthony, a tournament-winning Charter boat Captain, offered insights into lens color development. Chris, an accomplished angler and the Chief Operating Officer of Hook Optics, steered the business towards success. Together, they aimed to produce the best sunglasses on the market.

Commitment to Excellence

The Pino family’s dedication culminated in the launch of Hook Optics Premium Polarized Sunglasses. Their vision was clear: provide durable, stylish, and optically superior eyewear. This venture wasn’t just about another product; it was about setting a new standard of excellence.

Community Connection

Through unwavering dedication, innovation, and community connection, Hook Optics has emerged as a beacon of quality in the eyewear industry. Today, Hook Optics serves customers in nine countries, thanks to strong community support.

Giving Back

Hook Optics is deeply rooted in community values. They provide sunglasses to the Ocean City Beach Patrol, ensuring eye safety for those saving lives. They support organizations like Freedom Alliance Offshore Experiences and War Heroes on the Water.

The Pino family’s commitment to giving back extends beyond eyewear. They have been involved with Akita rescue through ARMAC for 30 years, actively rescuing Akitas. It is with a heavy heart we share that Kono, their beloved 14-year-old Akita, passed away on Memorial Day 2024. Kono was a daily presence at “An Optical Galleria” in Ocean City and will be greatly missed.

Vision Without Limits

Hook Optics is a story of family values, entrepreneurial spirit, and relentless pursuit of excellence. Their motto, “Vision Without Limits,” inspires you to follow your dreams and get “Hooked!”

Join the Hook Optics Community

Discover Hook Optics online or at “An Optical Galleria” for eye exams and prescription polarized sunglasses. Visit their locations in Centreville, Ocean City, or Easton, MD.

Hook Optics is all about community, and we want to be part of your adventures. Share your Hook Optics experiences on our Facebook page, “Hook Optics Adventures,” so we can celebrate and participate in your life. Follow us on Instagram at “Hook Optics” for more updates and stories.

Stay Connected

For even more adventures and fishing tips, tune in to Captains Anthony Pino and Nick Carullo’s podcast, ‘Backlash Radio.’

Additionally, explore for all your dredge and offshore gear needs, courtesy of Bob’s brother, Bill Pino, renowned for making rubber squids swim like no other! Visit and follow “Bill Pino” on Facebook for adventures like no other.

Create Unparalleled Innovation In Your Life

Hook’s Life Provides Ultimate Adventure. Reclaim Yourself!
Another Handsome Hero Loving Hook Optics in Costa Rica
Hook Optics Adventures in Costa Rica with the Freedom Alliance. Support Our Veterans
We give thanks to our veterans!
Great Captains Choose Hook Optics! We are Blessed.
Wearing Hook Optics Helps you Spot those fish