Sustainable Sunglasses
Sustainable by Choice, Not by Trend
At Hook Optics, sustainability isn’t a slogan—it’s a standard. As a family of opticians with over 40 years in the eyecare industry, we’ve witnessed the waste this industry generates. That’s why we’ve made intentional, high-impact choices to reduce our environmental footprint—without ever compromising performance.
Low-Waste, High-Performance Manufacturing | Eco-Friendly Eyewear by Hook Optics
🇮🇹 Made in Italy Collection
Our Italian-made frames are crafted using mold injection technology. Excess material is recycled back into the system—reducing waste while maintaining the durability and clarity Hook Optics is known for.
🇺🇸 Made in USA Collection
Made with zero-waste processes and assembled in Ocean City, Maryland, these frames use Aerospace Nylon—an ultra-lightweight, impact-resistant material. Precision-built, sustainably made, and proudly American. Local production means lower emissions and tighter quality control.
No Pretty Boxes. Just Smart Packaging.
We skip the retail fluff. Your sunglasses are packaged directly into the protective case they come with—no glossy boxes, no landfill fillers. It’s cleaner, smarter, and better for the planet.
Reuse > Waste
We reuse shipping boxes from our stores whenever possible. It’s not glamorous—but it’s the right thing to do. Less waste, same care, and a smaller footprint.
We Live and Breathe the Water
We’re anglers, ocean lovers, and coastal protectors. Our passion for the water guides everything we do—from product design to packaging. We don’t follow trends—we defend what matters.
Plastic by the Numbers
• 14 million tons of plastic enter the ocean each year
• Microplastics are found in every marine ecosystem
• The average person now ingests a credit card’s worth of plastic weekly
That’s not just alarming—it’s personal.
A Brand That Sees the Bigger Picture
When you choose Hook Optics, you’re not just investing in world-class polarized sunglasses.
You’re standing with a brand that’s fighting for clarity—above and below the surface.